Safeway Circular and weekly ads


Safeway


Description

The American Supermarket Chain, founded in April 1915 by Marion Barton Skaggs in American Falls, Idaho, is a subsidiary of the Albertsons Companies. Albertsons is amongst the top retailers dealing in food and drugs in the United States. Skaggs had launched Safeway due to the price rigging due to credit monopoly, which is selling goods on credit led to a higher amount being paid by the end-consumer. Thus, buying from Safeway felt safe to the consumers as they didn’t have to worry about paying their monthly debts and had to pay only the justified amount to aid their purchase. Safeway provides its consumers a wide range of in-house private label brands and prominent name brands in all product categories. The chain is also responsible for providing grocery items, general merchandising, bakery goods, floral and pharmacy products, Starbucks coffee shops, and fuel refiling centers. Headquartered in Pleasanton, California, Safeway operates in about 904 stores across the West and Mid-Atlantic region. In February 1990, it changed its name from Safeway Stores, Inc. to Safeway, Inc. In January 2015, the Albertson subsidiary was acquired by Cerebrus Capital Management. As part of their wide range of products, Safeway is also known for its main line of grocery products- ‘Signature Select,’ their premium alternative- ‘Signature Reserve,’ Open Nature, Primo Taglio, Signature Care, etc.

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