An American privately owned multi-level marketing company, Mary Kay has been one of the most successful direct sellers of beauty products over the last 50 years. It is based in Addison, Texas, has over 35 markets globally, with more than 2 million Mary Kay Beauty consultants. Established in the year 1963, by the founder Mary Kay this firm is now under the wing of her son Richard Rogers. Since its inception, Mary Kay has been dedicated to enriching the lives of its customers. Its presence in the e-commerce markets has been instrumental in generating higher revenues and gaining new customers every day.Mary Kay has been selling all kinds of beauty and cosmetic products to its consumers in over 40 markets over five different continents. Its strong collaboration and relationship with known companies have helped it built a strong as well as loyal customer base. The wide product portfolio allows Mary Kay to expand its customers and offset any losses from other categories. Its high product quality and value for its services have increased its revenue and has strengthened brand loyalty. A strong online presence through various social networking sites has made Mary Kay enhance digital shopping experiences with its clients.