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Operating across 600 locations in over 50 US States, JC Penney is an American departmental store chain selling conventional merchandise. It is headquartered in Texas, United States. In 1902, James Cash Penney opened its first store in Kemmerer, Wyoming with the Golden Rule by which it has operated all these years- To treat its customers as it would want to be treated. JC Penney stores are mostly located in suburban shopping malls, but with the shopping malls becoming known, JC Penney relocated and developed its stores to anchor the malls. In recent years, JC Penney has been seen gaining consumer traffic by opening free-standing stores located just next door to its competitors. JC Penney’s retail stores are present in over 800 locations, providing a wide range of services including furniture, clothing, jewelry, footwear, beauty products, and electronics. It also offers free haircuts to kids. Further, the facility of shipment of goods has enhanced customer experience. JC Penney’s revenue performance and strong financial position have enabled it to launch a variety of labels that have been widely popular among its customers. Since 1998 it has been an Internet retailer, since then it has been streamlining its catalogs and undergoing numerous improvements at its store-level as well.

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