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IKEA is one of the largest furniture retailers that sells and designs ready-to-assemble furniture, home accessories, kitchen appliances as well as other home goods and services. It was founded in 1943, by Ingvar Kamprad who was just seventeen, in Sweden. Currently, there are more than 300 stores, operating across 30 countries. All these stores are run by Inter IKEA Systems. IKEA’s online site contains more than 12,000 products, and it has over 2 billion visitors yearly. IKEA is almost 1% of world commercial-product wood consumption, making it the highest user of wood in the retail sector. IKEA is famous for its modernist designs in different types of furniture and appliances, and its interior work is linked to an eco-friendly simplicity. IKEA is known for its clear vision, its cost-control which keeps on adding value to its customers. The concept of easy assembling by customers has led to humungous cost reductions. IKEA’s constant product development strategy has allowed it to decrease costs by an average of two percent. IKEA measures strengths using Key Performance Indicators that include smarter use of raw materials, increased use of renewable materials, establishing as well as maintaining relationships with suppliers, synergies from economies of scale, and leveraging the efficiencies.

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