Johnny (John L) Morris, the founder, and CEO of Bass Pro Shops began dealing fishing equipment from the backside of his father's liquor store in 1971. But, the first retail outlet was initiated by Morris a year later in Springfield, Missouri, in 1972.
Later on, the company added hunting, camping, outdoor equipment, and related merchandise to the store as a part of diversification. It staunchly supports and sells merchandise for the National Audubon Society, a non-profit organization dedicated to environmental conservation.
Headquartered in Springfield, Bass Pro Shops is the foremost outdoor and conservation retailer in North America, operating in more than 150 outlets to serve customers with exceptional destination retail.
Bass Pro Shops is having a considerable effect on the future of environmental conservation and their target communities owing to the visionary leadership of Morris. Their primary objective is to encourage people to appreciate, cherish, and protect the great outdoors.
In conjunction with retail, Bass Pro Shops own White River Marine Group, the world's biggest boat manufacturer, and award-winning resorts and natural attraction abodes like Big Cedar Lodge and America's Premier Wilderness Resort.
Their commitment to bringing the world closer to nature is apparent in their CLUB program, which enables customers to earn points for free gear and experiences and some non-profit conservation hotspots.